humanfulinsights.

Speed meets judgement.

Ahmet Erşanlı

UX Consultant, Researcher, Lecturer

Ahmet Erşanlı is an independent UX'er based in Istanbul, bridging the gap between business goals and user needs for over a decade. He goes beyond data collection, turning it into humanful insights that guide decisions.

A decade of UX consultancy and research at established companies in finance, telecommunications, e-commerce, automotive, pharma, and beyond. Also a corporate trainer and guest lecturer at universities for years.

Now working independently.

Get in Touch

Services

UX Research

Fast enough for today. Human enough to trust.

A smart delegation of work between human expertise and AI

Moderated & Unmoderated Usability Testing
In-depth User Interviews
Information Architecture Testing
Quantitative Research

UX Audit

100% human judgment. AI-ready prompts to fix it.

Suitable for everyone from solo vibe coders to enterprise product teams, scoped to your budget and stage.

Full Written Report
Video Walkthrough

Trainings

Practice-based training for lasting judgment.

Corporate training scoped to where you are, from first steps in UX to expert-level judgment.

Foundational (UX, Design Thinking, Usability Testing)
Expert (UX Research, Moderation, Analysis)
AI-focused (Usability Training)

See all training programs (in Turkish)

Get in Touch

A project, a question, or just a hello. All welcome.

Or just drop me a line on LinkedIn.

Ahmet Erşanlı

Independent UX Consultant, Researcher & Lecturer — based in Istanbul

I bridge the gap between business goals and user needs. In my research, I go beyond data collection to generate actionable insights that guide strategic decisions.

Over a decade of experience across finance, e-commerce, telecom and beyond — including at UXservices and Vodafone Turkey. I also run corporate trainings and have been a guest lecturer at Istanbul Kültür University. Today, I work independently.

Services

UX Research

"Fast enough for today. Human enough to trust."

A smart delegation of work between human expertise and AI — grounded in a decade of UX research.

Moderated & unmoderated usability testing
In-depth user interviews
Information architecture testing
Quantitative research

UX Audit

"100% human judgment. AI-ready prompts to fix it."

Suitable for everyone from solo vibe coders to enterprise product teams — scoped to your budget and stage.

Full written report
Video walkthrough

Trainings

"Practice-based training for lasting judgment."

Corporate training scoped to where you are — from first steps in UX to expert-level judgment.

Foundational — UX, Design Thinking, Usability Testing
Expert — UX Research, Moderation, Analysis
AI-focused — Usability Training

Get in touch

Have a project, a talk, or just want to compare notes from a conference hallway? Send a note.

Or find me on LinkedIn.